23 Sep
Unveiling an ambitious plan for the top end of its luxury line-up

During our visit to Pebble Beach Concours d’Elegance last month, our hosts at Infiniti teased us between dinner courses with an enigmatic poster board. The image was of a spot-lit automotive grill, nothing else — the equivalent of showing a flexed bicep to tease the next Dwayne Johnson shoot ‘em up. It revealed absolutely nothing, […]


19 Nov
The 600 horsepower/481 pound-feet of torque Godzilla

Nissan’s GT-R established its supercar pedigree on the famed (and deadly) corners of the Nürburgring, at one time holding the record for a lap time against cars four times its cost. Part of the reason the car earned its “Godzilla” namesake. It has since been eclipsed, but the folks at Nissan seem determined to reclaim […]


If you’re obscenely rich lucky enough to be currently participating in the inter-continental celebrity and royalty hell on wheels automotive orgy that is the Gumball 3000 Rally, then you may know what the Galag TG1 is. If not, then there’s almost no chance in hell you do, as the Galag TG1 is a one-off mod built by […]


5 Apr
The world's first zero emissions luxury vehicle

Yesterday we brought you the Worldwide Premier Sneak Peak of the Infiniti LE Concept Luxury Electric Vehicle before its official premier, which happens today at 11:30 am EST. Yesterday was just a quick peek — Nissan and Infiniti Chief Creative Officer Shiro Nakamura simply couldn’t resist the temptation to show off his latest gem, so while talking […]


We had the honor of being personally invited by Infiniti to be part of a year long panel titled the EV Insiders which will follow the development of Infiniti’s much anticipated first-to-the-market luxury EV, titled simply the “LE Concept” (ie “Luxury Electric”). The first event takes place this week in New York during the auto […]


21 Jan
The FF takes Ferrari to uncharted territory

Ferrari today unveils a new model that takes the Prancing Stallion to territories previously uncharted. Its new FF — as in, Ferrari Four — is not only a 4-seater, but it’s also the first four-wheel car in Ferrari’s history. Usually channeling all of its power to the rear wheels, the AWD (all-wheel drive) system is […]


As you know last week Lost In a Supermarket sponsored the Need For Speed Hot Pursuit Tour when the traveling roadshow hit Los Angeles last week, and it was madness — the line went all the way down Vine and spilled onto Hollywood Blvd. There were so many people trying to get in that the […]


12 Nov
Join the LIAS crew at the Hollywood Avalon November 16th, 2010

OK by now you should know the drill — the final and climactic night of the Need For Speed Hot Pursuit Tour is coming this upcoming Tuesday night Los Angeles, November 16th. Lost In a Supermarket will be co-sponsoring the party along with Kingsize, so come and join us Angeleno readers — Open Bar, beautiful […]