12 Apr
We grab the wheel of one of the finest machines money can buy

This is our second collaborations with automobile culture site eGarage. Our aim is to bring you a series of pieces that reflect our mutual aesthetic — which means beauty, transmitted through machinery. This is only our second episode (after our Day On the Paul Ricard Circuit With the 740 HP Mercedes Benz SLS AMG Electric […]


28 Jun
Design firm Lazzarini takes the Italian love one step too far

You may remember a few other car concepts where huge engines are stuffed into tiny cars (Nissan Juke-R, Volkswagen Golf GTI W12 650, Ford Fiesta SHOgun, Renault V6 Clio, etc), but Italian design firm Lazzarini perhaps took the idea one step too far with their Italian-on-Italian lovefest, aptly dubbed the 550 Italia. The vehicle, hypothetically, […]


27 Dec
From the 101 hp FIAT 500 to the 1,104 hp Zenvo ST1, from one-off customs to supercar treasures, the year's best stories on wheels

We bring you the fifth & final edition of our Best Of 2011 retrospective series (after ART, BOOKS, STYLE & MUSIC) — the LIAS Year In Motion. Clearly one of our favorite topics here at Lost In a Supermarket, this Top 10 list covers all our world of transportation and things that go vroooom! Again, […]


14 Oct
Lost In A Supermarket gets its hands on Ferrari's most perfect V8

Now that Ferrari unveiled the Spider version of its exceptional 458 Italia at Frankfurt Auto Show last month, the gentlemen from Turin don’t want you to forget all about the original. So Ferrari invited Charlie Meadows to fly to the car’s birthplace in Modena and testdrive the car named after the country from which it […]


25 Aug
Mario Sorrenti invades Corsica for annual photo extravaganza

Every year the Pirelli calender brings a little dollop of joy to a very troubled world, and today we receive the first images of the 2012 edition — just when we needed some really good news. This year’s photography epic is shot by the great Mario Sorrenti, just another legend in a long string of Pirelli […]


21 Jul
Exclusive Formula One-inspired game controller

The Ferrari 150° Italia Steering Wheel is a full-size game controller replica of the 2011 Formula One Championship Ferrari wheel used by Fernando Alonso and Felipe Massa. The hand built replica is finely detailed and manufactured from genuine carbon fiber, and fitted with fully functioning buttons, paddles and switches — making it the latest hyper-real […]


3 May
Audi fails to address its halo car's main flaw in its GT

While Audi’s R8 is a stellar performer, other manufacturers aren’t sitting around twiddling their thumbs. With Ferrari dropping its 458 Italia, Merceds Benz its SLS AMG and Porsche its latest iteration of its superb Turbo, the R8’s competition has severely tightened in recent months. To hold back this tide, Audi just announced its limited edition […]