French maker of luxury-oriented items Hèrmes is dipping their toe in the bicycle game now, not simply focusing on accessories like watches. This unisex leisure bicycle is exceptionally light due to its carbon fiber construction, and is accented with taurillion leather. A sportier version of its predecessor, Le Flâneur Sportif d’Hermès bicycle also features rear hub gears, hydraulic disc […]

The Icon Ghost Carbon Fiber Helmet is the next level in cross-terrain functionality, highly usable in dirt, sand and asphalt. Most notable is the Ghost’s lightweight shell made from the blended materials of fiberglass, dyneema and carbon fiber that meet and exceed helmet standards worldwide. Other purchase-worthy fun facts include the anti-lift Optics yellow visor which […]

Nooka watchmakers have teamed up with pop artist Jon Burgerman, an artist known for his pop-art “doodle” style. The collab occurs on a limited-edition 200-piece run on the unique “Nooka K” model, which boasts of being amongst the lightest weight watches the brand has to offer — along with having one of the more innovative digital […]

World renowned bike maker Specialized has come together with Mclaren, the esteemed British automotive and technology company, to create this super-bike S-works Tarmac. Built with carbon fiber for extreme lightness, and with only 250 of the bikes in the world, Specialized has long been dedicated to perfecting the biking experience for the serious cyclist. Other features include […]

Many high performance cars are built upon the framework of America’s Greatest Sports Car, the Corvette Chevrolet. But Californian Fardees Rezvani has a different plan — he wants to build his performance car around the framework of Britain’s Greatest Track Car: the Ariel Atom. Using the Ariel’s open-wheel lightweight frame, Rezvani is wrapping his aptly […]

Bart Krzyzaniak, the designer behind Crave, understands urban wear for motorcyclists. He knows that a motorcyclist on the 5 freeway doesn’t have to visually resemble a futuristic stormtrooper loaded with armor, nor does he have to imitate a bad episode of Sons of Anarchy. Wait, those are actually all bad episodes (it’s really not a good show, people). […]

The fine folks over at NOOKA offer a head turning timepiece that’s as stunning in its design as it is in its heft (or lack thereof). The NOOKA K gets its name from the Japanese word “Kei” meaning light — which makes sense, as the K is NOOKA’s lightest watch ever made. Weighing in at an airy 1.5 ounces, […]

Niche coach builder Lucra Cars were founded on the concept that you could engineer a car that featured both extreme light weight and burly V8 power, with an emphasis on balanced weight distribution and superior ergonomics. After crafting the curvaceous LC470, the California-based Lucra now unveils their latest ode to petroleum burning thrills: the L148. […]