17 Sep
Audi's all revamped luxury flagship for 2011

We’re excited to announce that Lost In a Supermarket will be receiving the all-new 2011 Audi A8 next week for a week long test drive — we couldn’t be more stoked. Premiered to much fanfare last winter at the Art Basel show in Miami, the car is just now hitting US press fleets, and we’ll […]


25 Jun
Beantown's house maestros Soul Clap take us through their hood

If you’ve been to any house club in the past couple years worth a damn then chances are you’ve boogied down to Soul Clap. Elyte (Eli Goldstein) and Cnyce (Charles Levine) first came together under the tutelage of seminal Boston Jedi DJ Caril Mitro of the late Vinyl Connection records (RIP), who taught his young […]


12 Jan
The Eames' debut one of the most iconic furniture pieces of all time

This a great two-part video of Charles and Ray Eames debuting to the world their watershed Lounge and Ottoman — arguably the most famous chair in furniture design history. Created for Herman Miller, Charles said the idea was to design a chair with the “warm, receptive look of a well-used first baseman’s mitt.” Mission accomplished. […]