In the not too distant future (actually, not until this April), in a galaxy far, far away (meaning Hong Kong), New Era will be releasing a new line of Star Wars-influenced 59fifty caps. With six styles representing six characters — R2-D2, C-3PO, both Boba and Jango Fett, a stormtrooper and everyone’s dark-side fave, Darth Vader — with […]


With nearly everything that Supreme puts out gobbled up like communion wafers to the brainwashed indoctrinated masses, it’s about time someone took a piss out of the New York streetwear behemoth. And that person is Mark McNairy, who teams up with Tokyo retailer and label Heather Grey Wall to create this Inferior Series of products. Taking […]


4 Oct
Transformers Cap Bots in Autobot & Decepticon models

While the highly CGI’ed and hyper-detailed Transformers from the Michael Bay franchise movies may be the mainstream, it is the old school blocky robots that really tickle our nostalgic reveries. Which is why we were excited about The Loyal Subjects’ Transformers Generation 1 T-Shirt Collection. It seems TLS aren’t the only kids fiending for their […]


19 Sep
LA designer continues his assault on wallflowers everywhere

Jeremy Scott continues his sartorial assault on wallflowers everywhere with his latest collaboration with headwear giant New Era. As can be expected from the flamboyant Angeleno designer, the Jeremy Scott x New Era Headwear Collection for Spring/Summer 2013 features a varitey of baseball caps more suited for a Rick James video than the streets. Based on […]


22 May
Four new colorways to update the friendly feline from your youth

Who said Hello Kitty has no street cred? The New Era x Hello Kitty Spring 2012 collection two-tone 59Fifty fitted caps feature the friendly feline in Ultra Blue/Scarlet, and Turquoise/ Bright Rose as statement caps, and Gold/Black or Black/White color combinations for the more laid-back cat. After hoarding countless frivolous Hello Kitty and Sanrio products […]


10 Dec
What if Jesus came out as a DJ, wore New Era caps and made real holy water for his crew?

I like the quick mix of Flash animation with real-world graphics…if at least for even a second. Created by the Gobelins, a French animation crew made up of  Rémi Bastie, Jean-Baptiste Cumont, Clément Desnos, Jonathan Djob Nkondo and Nicolas Pegon, I guess you could call this a modern retelling of the parables…only with Technics and […]