28 Feb
Sweden's greatest export gets an update

Arguably the most ruthless and brutal export to come out of Sweden since the Vikings, Koenigsegg updates its latest ultra supercar, the Agera, with the Agera R. Still utilizing the Agera’s direct-injected, twin-turbocharged 5.0 liter V8, the Agera R gets some tweaking to push an extra 205 horses from the standard Agera’s 910 horsepower, for […]


2 Feb
Aeronautical standard, elevated and limited edition

Breitling elevates its Montbrillant chronograph by equipping it for the first time with its high-performance Caliber 01 movement. The limited edition timepiece continues the Swiss watchmaker’s focus on aeronautics, which it has firmly established itself as the industry leader. The 40 mm case implements a bidirectional rotating bezel, and will be available in either steel […]


25 Dec
Precise corners, head-pulling throttle and euphonic sounds

When Audi chopped off the top of its inimitable R8 supercar, many called foul. We beg to differ; here’s the LIAS review. All photos taken exclusively for Lost In a Supermarket by the peerless Robert Kerian. Driving Audi’s latest revision of their world-class supercar, the R8 Spyder, is somewhat akin to sliding a newly minted […]


6 Dec
Karl Lagerfeld photographs the Greek gods

Last week we previewed the highly anticipated 2011 Pirelli Calender, and this week the Italian performance tire manufacturer released a video showing the Making Of process behind the calender. Featuring interviews with this year’s chosen photographer and curator Karl Lagerfeld, as well as interviews with models Daria Werboy and Abbey Lee Kershaw and actress Julianne […]


12 Oct
Maserati's best performing vehicle ever, in action

Maserati unveiled its highest performing vehicle ever, the MC Stradale, at the Paris Auto Show and sent the auto world into a tizzy. As manufacturers are scrambling to make their vehicles more efficient and eco-conscious, Maserati is clearly taking aim inteh othe rdirection and putting an emphasis on performance. Always a force in luxury, as […]


11 Oct
John Hennessey unleashes his 2011 HPE700 LS9 Camaro Convertible

Last year John Hennessy — Lord Madness of the vehicular world, creator of the Hennessey V700 Cadillac CTS-V and Hennessey Venom GT — dropped a Corvette ZR1’s LS9 engine into a Camaro, and the HPE700 LS9 Camaro was born. This week the Hennessy Performance team decided to go one step further, and chopped the top […]


8 Oct
Pope Design's Mobile Wind Turbine on the move

Having a stationary wind turbine standing on land or in water to generate clean energy is a matter of the past. It’s now time to witness a new source of energy from mobile wind turbines. Pope Design’s Mobile Wind Turbine is a unique turbine that can be transported and easily set up by one person. […]


14 Sep
Audi's 5-cylinder coupe gets the RS treatment

It was announced today that Audi has finally decided to bring the RS version of its TT coupe to America. All rejoice! While the RS badge has made brief and rare leaps across the pond to US shores, Audi enthusiasts usually beg for the high performance version of their favorite cars. The 420 horsepower RS4 […]