8 May
Swiss timepiece featuring sand-blasted matte black platinum

Swiss watchbuilders Urwerk update their UR-110 model with a matte black and red colorway dubbed the PTH. The headturning timepiece hides a secret under its dark, sandblasted matte black robe however: it is actually made of platinum. Urwerk pioneered the process of matting platinum with their UR-103 Blackbird back in 2006, and the UR-110 PTH is the […]


3 Apr
Bernardo & Co.'s boardroom bling/executive nunchucks

If you’re looking to send an aggressive tone in your next board meeting, you may want to look into Bernardo & Co handmade bullet cufflinks. Crafted of solid gold, platinum, and even silver, the cufflinks come in two parts — the bullet and the label-branded clasp. Throw some handpicked diamonds on the bullet tip and […]


6 Feb
One of the world's thinnest mechanical self-winding movements

Founded by Jules-Louis Audemars and Edward-Auguste Piguet, Swiss watchmaker Audemars Piguet is currently celebrating the 40th anniversary of the release of their Royal Oak model. The updated commemorative luxury watch is the Royal Oak Openworked Extra-Thin Tourbillon, and will be limited to only a 40-piece release. Comprised of premium platinum, the Openworked Extra-Thin Tourbillon wristwatch boasts […]


When FoxNews and the parade of lunatics known as the Republican Presidential Nominees callously vilify the Occupy Movement as treasonous, all the protesters really need to do is hold up an image of this four-wheeled travesty and I’m pretty sure everyone will get it. German model carmaker Robert Wilhelm Gülpen is out to set the […]


18 Feb
Lost In a Supermarket jumps in their Cadillac Escalade Hybrid and hits Southern California's premier snow getaway

All images shot exclusively for Lost In a Supermarket by Robert Kerian The exhilaration is similar to what you’d imagine riding one of those speederbikes from Return of the Jedi might feel like, with the exception of the cold sprays of snow lighting up your cheeks erasing the reverie. The trees blur by as you […]


16 Aug
The $59,000 limited edition Memento Mori, Carpe Diem! watch

If you’ve ever wondered what a really, really rich goth rocker would wear as a timepiece, may we present you with the Memento Mori, Carpe Diem! wristwatch. Translated as “remember you will die, so seize the day”, the existentialist watch was designed by Daniel Strom, son of watch maker Armin Strom. The heavily death-themed watch […]


21 Jun
Buy a miniature Bugatti Veyron...for double the price of an actual Veyron

Wow, of all the retarded things you can purchase in this world this quite possibly has to be among the retardedest. This 15 pound (7 kgs) solid 24 carat gold and platinum model of a Bugatti Veyron will cost you approximately double what the actual $1.5 million supercar will cost you. Double. I wince at […]


22 Feb
Marquis Daniels elevates ego-stroking to absurd new levels

This amuses me for several reasons. First off, I love the Celtics so there’s that. Second, they call the pendant “life-size” but it’s clearly not (unless you were a fetus). And third, you gotta love a guy that would wear a pendant the size of a softball over his neck, and moreover make that pendant […]