3 Apr
Thermo regulation, movement & protection at a premium

As we announced, we just attended the Nike x NFL Uniform Event Launch in New York and the pageantry was writ large. In typical spotless Nike fashion, the new uniforms of America’s largest sport were unveiled after a strIng of introductions from major Nike execs like CEO Mark Parker, Charlie Denson and Kris Aman. Its a […]


British graphic designer Rob Ricketts has designed a series of posters that illustrate the seminal 808 basslines from classic tracks dance tracks of yore. The Roland TR-808 is one of the most fundamental instruments of EDM, with a very classic analog look, which makes the posters not only super appealing to music nerds but also […]


31 Jan
Two new "Blocks" & "Typadelic" patterns for iconic frames

Ray-Ban adds two new patterns of sunglasses to its Wayfarer Rare Prints Collection for the upcoming Spring/Summer 2012. The first, “Blocks” (above), features geometric shapes in an all-over print over the frames, and the second, “Typadelic” (below) utilizes text such as “Freedom”, “Love” and “Peace” in either an all-over print or solely over the inside […]


21 Dec
Model Brooke Bonelli protects herself from dangerous UV rays

TREATS! magazine invites model Brooke Bonelli to get a very special spray tanning session. You know, because UV rays are dangerous and stuff.  The high-end fashion magazine, which specializes in nude photography, lives up to its M.O. with this clearly NSFW video. But hey, you got a mobile phone… didn’t you need to get something […]


Zuriick is proud to present LIAS Year In Style, the third installment of our Best Of 2011 retrospective series (after ART and BOOKS). We obviously cover a lot of fashion here at Lost In a Supermarket, so extracting only 10 brands, items, stories and exclusive interviews was a tough job. Arguments were had. Sartorial accusations […]


4 Nov
Hazy aural melancholia to take the late ride home with

Hailing New Genre Alert: for those unfamiliar with the term “Night Bus”, in regards to music, it is meant to qualify that which would make the perfect soundtrack to watch the world flash by your eyes whilst taking the Night Bus. Hazy moog synths, vocals washed out heavily in reverb, general dope melancholia. Montreal producer […]


1 Nov
A look behind the curtain of the mid-century modern maestros

Charles and Ray Eames are almost as synonymous with Los Angeles — namely Venice Beach where their studio was located — as Frank Lloyd Wright was to Chicago. They made their indelible mark as monumental designers inextricably linked to the fields of modern architecture and furniture for over a half century. The Eames Office, widely […]


4 Aug
No more need for a drawer full of Aviators, just this one kit

Finally, Ray-Ban has heard the pleas of Aviator fans everywhere who feel the need to have multiple sets of frames to match outfits and/or atmospheric needs. Their new Flip Out collection, utilizing Caravan as well as the iconic Aviator shape frames, allow the wearer to switch between 3 types of lenses for each frame: mirrored, gradient […]