As we noted with the Motorrad R nineT Motorcycle, BMW’s Motorrad division is celebrating its 90th anniversary this year. Helping to celebrate this grand birthday, French motorcycle helmet maker Les Ateliers Ruby have crafted a limited edition Munich 90 collection of its helmets — including the Pavilion, Belvedere and Castel models — and brushed them […]

French motorcycle helmet makers Ruby Atelier continue their string of handsome, well crafted products. Like their collaborations with Ill-Studio, TRON and Maison Martin Margiela, their latest item of fashionable protection differentiates itslf via an overall powerful aesthetic image. Inspired by the black panther in Robert Kipling’s Jungle Book, the Bagheera incorporates a dark black on black […]

French motorcycle helmet makers Les Ateliers Ruby have done many collaborations in the past, perhaps best known with TRON and Maison Martin Margiela, and their wildest being the mink-fur covered collab with Karl Lagerfeld. Their latest version was done in conjunction with Parisian design firm Ill Studio — a very simple aesthetic carried out on the open-faced Pavillon […]

French luxury helmet brand Les Ateliers Ruby has designed a red & black square patterned helmet. The flannel helmet is anything but casual, lined with plush burgundy padded interior and genuine Nappa Lambskin borders. The sleek helmet comes with three interchangeable visors and costs $650 (€600) at colette without visor and $810 with visor (€750). […]

Disney’s gone into hyper-marketing mode for its TRON behemoth, and I’m sure we’re going to see everything from Lightbike Bathroom Sanitizer to Disc Battle Cheddar Potato Chips hitting the market in the upcoming weeks. While those bullshit Disney cross-promotional items threaten to exhaust me of the film before I even get to see it, there […]

Is there any time that’s not a good time for some Rosario Dawson, preferably running around and stretching semi-naked in lingerie? We think not. Ever since Rosario dropped on the scene as the jaw-droppingly precocious Ruby in Kids we’ve harbored a minor infatuation, even when disappeared for like half a decade. Of course she’s had […]

French retro helmet designer Les Atelier Ruby have long sold their helmets at Parisian boutique colette, but they have now premiered a new helmet project called “Costume“. Customize your very own helmet among 4,000 combinations, centered around their famous blue “colette” design. Seems like a good idea — most of their editions have been penned […]

It’s not just Ruby Atelier running the retro helmet craze these days — Bell has just released a replica helmet of the one Steve McQueen wore as part of the US Team in the 1964 International Six-Day Trial (ISDT), when he was a partner with his long time stunt man (and motorcycle legend) Bud Ekins. […]