Kingston-bred dancehall icon Vybz Kartel decided that Diddy didn’t need to have all the fun, and has launched his own line of high-end liquor. Eschewing the de rigueur vodka and tequila celebrity distilleries, Vybz (aka Adidja Palmer) went with what he knows best: rum. The triple-distilled VYBZ silver rum and handcrafted oak-aged dark rum boast a complex mix of flavors and aromas of oak, caramel and coconut. They claim its taste is similar to an aged cognac or scotch whiskey, and for $170 it better well have.

Check out Vybz Kartel’s “Slow Motion” video after the Jump…