One of the artists we’ve loved for awhile (and did an awesome featured interview with), Joshua Ben Longo has gotten a big break with German ad agency VCCP. Working for their client Euro Telecommunications company, Longo was hired to design and create monsters that represent the tariffs phone companies impose on customers. A fair use for monsters if I’ve ever heard of one, and quite possibly the perfect gig for the monster-obsessed Longo. “Although very tiny, my favorite monster is the blue tooth earpiece. It goes by quickly but, if you watch the left ear of the guy driving the car you will see a little chomping monster,” notes Josh when asked which of the characters was his favorite. “This was one of the easiest projects in terms of design I have ever worked on. They approached me because they wanted my aesthetic, which meant I just designed as I would for myself. Well, close.” After becoming acquainted with Joshua’s creations in static stuffed animal form, it’s good to see them in animated form — even if it’s in evil cell phone company charges form. Congrats Longo, hope many more come your way!
See the commercial for Euro Telecommunications below, and hit the Jump to see some of Joshua’s original monster sketches he shared with us…
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