Unlike larger car companies that can keep a steady flow of new vehicles coming to the market, assuring the brand always stays fresh on the mid of clients, Rolls-Royce‘s business plan revolves around making only a few models, and crafting them to standards unlike nearly any other manufacturer on Earth. In order to keep the marketing pan well oiled and warm, they rely on limited edition runs, collaborations and niche models — such as this “One Thousand and One Nights” edition Ghost for 2013. Like the “Year of the Dragon” Phantom released exclusively for China, or the Phantom Coupe “Aviator Collection” that debuted at Pebble Beach, the “One Thousand and One Nights” Ghost is also targeted at a single market — in this case, the Middle East and Arab sections of Asia. The exterior features a two-tone colorway of dark chocolate brown with a caramel offset, both in a silky matte. There are other small touches, such as the “One Thousand and One Nights” applique scripted in Arabic and other fine pin-stripings. Interior-wise the car is wrapped in a clean light grey leather with piano black trim, and is outfitted with Rolls-Royce’s improved soundsystem with headliner-mounted tweeters. Like the original text Arabian Nights, the “One Thousand and One Nights” Ghost will also come in chapters — the first of the three you see above, which will be debuted at the Sharjah International Automobile Show. The other two fill follow next year, although pricing on none of the models has been announced… expect it to land considerably above the quarter million dollar mark for the base Ghost alone.
British luxury automaker's Arabian Nights treatment