The Icon Ghost Carbon Fiber Helmet is the next level in cross-terrain functionality, highly usable in dirt, sand and asphalt. Most notable is the Ghost’s lightweight shell made from the blended materials of fiberglass, dyneema and carbon fiber that meet and exceed helmet standards worldwide. Other purchase-worthy fun facts include the anti-lift Optics yellow visor which […]

World renowned bike maker Specialized has come together with Mclaren, the esteemed British automotive and technology company, to create this super-bike S-works Tarmac. Built with carbon fiber for extreme lightness, and with only 250 of the bikes in the world, Specialized has long been dedicated to perfecting the biking experience for the serious cyclist. Other features include […]

Fashioned after the Vespa scooter, the LEAOS is a sleekly designed advancement to the electric bicycle. Developed and handmade in Italy, this bicycle-meets-moped’s central feature is a fully carbon fiber monocoque frame, fork and well-designed handlebars —  the latter of which smartly hold the digital display. This carbon construction allows for an exceptional weight of just 22 […]

American owned, Swiss-made watchmaker Bell & Ross opens its ubiquitous BR 03-94 model for another limited edition run. Dubbed the BR 03-94 “Carbon Orange”, the big-faced watch’s 42mm Black PVD steel case features bright hits of safety orange for easy readability. B&R offers its chronograph with a choice of straps: an orange canvas strap seen above, or the black rubber […]

The Z06 was born in 1963 as an option package on the iconic “split-window” Corvette, and was then resuscitated in 2001 for the C5 generation Vette. Developed by Corvette’s engineer and racing advocate Zora Arkus-Duntov, the idea of the original Z06  was for GM to offer a modified Vette package out of the factory for […]

Los Angeles-based Meister — aka MSTR — has just launched a new collection of watches for their upcoming 2014 season. While they maintain the rugged male-oriented aesthetic Meister is known for, the newest line moves away from the large, bold-faced watches of yore and evolves toward a slimmer, more refined style — one heavily influenced […]

Niche coach builder Lucra Cars were founded on the concept that you could engineer a car that featured both extreme light weight and burly V8 power, with an emphasis on balanced weight distribution and superior ergonomics. After crafting the curvaceous LC470, the California-based Lucra now unveils their latest ode to petroleum burning thrills: the L148. […]

Nissan’s NISMO racing division has been busy of late, yesterday revealing their NISMO edition GT-R supercar and video showing it breaking the Nürburgring lap speed record along the way. Today they unveil another creation, this one much quirkier although in our eyes even more lustworthy. Taking inspiration from the Datsun B500 cars of late 60s, […]