1 Feb
The latest in the Swiss watchmaker's most successful lines

TAG Heuer revealed the latest Chronograph in its FORMULA 1 series, the Black and Red Bezel, this week. Inspired by high-performance Formula 1 automotive technology, the quartz movement chronograph features a black titanium carbide-coated steel fixed bezel and a sharply contrasting red aluminum ring. Launched in 1986 and revamped entirely in 2004, the Formula 1 is […]


8 Nov
Bentley of Motorcycles bespoke creation takes 6 months to build

Very few motorcycles from the halcyon years of British motoring rival that of Brough Superior, with the exception of perhaps your Vincents. And now the legendary marque has been resurrected, selling their vintage inspired bespoke motorcycles in extremely limited numbers with updated technology — developed in partnership with tuners from the world of Formula 1. Just […]


14 Oct
Lost In A Supermarket gets its hands on Ferrari's most perfect V8

Now that Ferrari unveiled the Spider version of its exceptional 458 Italia at Frankfurt Auto Show last month, the gentlemen from Turin don’t want you to forget all about the original. So Ferrari invited Charlie Meadows to fly to the car’s birthplace in Modena and testdrive the car named after the country from which it […]


13 Sep
Maserati unveils its first production SUV ever at Frankfurt

Now that Maserati’s mommy FIAT married with Chrysler, the potential synergies with sister brand Jeep have acted as a catalyst for Maserati to move forward into the sport luxury SUV market. If you recall Maserati unveiled a Kubang concept way back at the Detroit Auto Show in 2003, but now they are moving into full […]


31 Aug
The rise & tragic fall of one of Formula One's greatest drivers

Senna is not only one of the best sports documentaries of recent memory, it’s one of the best biographies of recent memory period — no matter the industry or field of endeavor. The movie is brilliantly paced and edited, and although its clear that filmmaker Asif Kapadia had bottomless admiration (bordering on smitten) for the […]


3 Aug
Enjoy until the New York City world premiere on September 7th

You have to tip your hat to the team at Red Bull, when they tackle a project they tackle it right. Last year’s Project X Shaun White-centered campaign was a knockout, and this latest snowboard film, Art Of Flight, looks to match. The gorgeously shot video only affirms the erstwhile-beverage company’s transition to global media […]


21 Jul
Exclusive Formula One-inspired game controller

The Ferrari 150° Italia Steering Wheel is a full-size game controller replica of the 2011 Formula One Championship Ferrari wheel used by Fernando Alonso and Felipe Massa. The hand built replica is finely detailed and manufactured from genuine carbon fiber, and fitted with fully functioning buttons, paddles and switches — making it the latest hyper-real […]


24 Jun
Fit a 60 mph+ electric racing kart in the trunk of your Prius

Superheroes of today having nothing on the heroes of yesteryear, but that hasn’t stopped designer Beau Reid from creating the only means of transportation that would make any clockwatching cubicle monkey feel like Ghost Rider whipping around corners at 60mph. Reid, of Beau Designs, has created the GK2G: an F1-inspired go-kart concept with true mobility […]