God damn… if you’re a gamer surely you’ve seen this trailer for the upcoming XBOX 360 game Dead Island, but for those of you who aren’t, and probably haven’t seen it — and who also don’t mind being horribly disturbed on a mild Thursday morning/afternoon (depending where you live) — give it a whirl. Some […]

Yesterday we hit Treyarch Studios in Santa Monica to witness a Battle To the Death between NFL superstar running backs Maurice Jones-Drew and Arian Foster. Of course it involved no actual physical violence, it was instead the reveal of the first new series of “First Strike” maps for Treyarch’s mega-hit Call of Duty: Black Ops […]

At first glance, I immediately wanted the Incoqnito necktie. I’ve always thought the androgynous look was sharp, sophisticated, and sexy. I guess I never realized how sexy it was, because the Incoqnito necktie is part of Incoqnito’s stylish new line of jewelry /sex toys. Good thing I didn’t put that on my Christmas wish list — moms wouldn’t have […]

In the hopes of cleaning up the unsightly wreckage that is your desktop, Shogun Bros. have created the aptly named Chameleon X-1 — a wireless optical mouse that handily flips over to become a PC gamepad. So instead of cluttering up your desk with a mouse and a gamepad, the Chameleon X-1 combines the two […]

Disney’s gone into hyper-marketing mode for its TRON behemoth, and I’m sure we’re going to see everything from Lightbike Bathroom Sanitizer to Disc Battle Cheddar Potato Chips hitting the market in the upcoming weeks. While those bullshit Disney cross-promotional items threaten to exhaust me of the film before I even get to see it, there […]

As you know last week Lost In a Supermarket sponsored the Need For Speed Hot Pursuit Tour when the traveling roadshow hit Los Angeles last week, and it was madness — the line went all the way down Vine and spilled onto Hollywood Blvd. There were so many people trying to get in that the […]

Thank you to everyone who came out to our Need For Speed Hot Pursuit Tour in Los Angeles last night, and who made the event special. So sorry if you came and had to wait in the long line, or worse yet didn’t make it in. We had no idea of the response we’d get, […]

OK by now you should know the drill — the final and climactic night of the Need For Speed Hot Pursuit Tour is coming this upcoming Tuesday night Los Angeles, November 16th. Lost In a Supermarket will be co-sponsoring the party along with Kingsize, so come and join us Angeleno readers — Open Bar, beautiful […]