6 Oct
Recap of San Fran event, plus ticket giveaway for 5th tour stop

We previewed Need For Speed’s San Francisco party a couple weeks back and gave away tickets, and now the 5th installment of the tour hits Austin, Texas tomorrow night (Thursday, October 7th). The San Francisco party featured Mix Master Mike who needless to say killed it, which is pretty much standard for the enigmatic Skratch […]


10 Sep
Win free tickets to tomorrow night's bash with Mix Master Mike and Del the Funky Homosapien

In order to promote the latest iteration of the Need for Speed: Hot Pursuit franchise, EA is hosting a series of parties across the US to give video game heads and car aficionados a chance to get their greasy paws on the game before the rest of the plebes out there. Along with Gran Turismo and […]


21 Jul
NOWNESS visits the tattoo sensei's studio in Yokohama

Master Japanese tattoo artist Horiyoshi III (born Yoshihito Nakano) first became stunned by the artistry of tattoos after running into a fully inked Yakuza at a bathhouse as a boy. After seeing the gangster’s shocking full body suit, Horiyoshi III was inspired to learn the craft himself, and at the age of 25 earned a […]


2 Jul
Maker's Mark gets a caramel and vanilla make-over

Maker’s Mark has exploded in popularity over the past decade, and for good reason. As a carefully crafted small-batch whisky, it makes a much better alternative to the Jim Beams and Jack Daniels of the world. Now, for the first time since setting up shop in 1958, Maker’s Mark are putting out a new varietal […]


8 Jun
Only 150 bottles of Balvenie's finest scotch to date for $3,500

I love my Balvenie. It is truly one of my favorite single malt scotches. It may not be the most expensive or exclusive, but it’s from my favorite region (Speyside), falls handsomely in my price range (about $45/bottle for 12-Year) and tickles my tastebuds in anticipated fancy at the mere thought of a tumbler full. […]


24 Feb
Société Horlogère Reconvilier unveils the Hercules Golf Master

So cheating and golf have been in the news a bit recently, but I’m not sure if this qualifies. Swiss watch manufacturer SHR (Société Horlogère Reconvilier) introduced the Hercules Golf Master, a GPS-enabled wristwatch that automatically calculates the distance to the golf course flags using up-to-date and high precision technology. Of course given it’s a […]