What do you do when a million-dollar Goldzilla crashes your town? Either crack out your diamond King Kong or get the hell out of the dodge on your million-dollar bike. Japanese luxury jewelers Ginza Tanaka have apparently gotten bored with wedding bands and moved on to everyone’s favorite nuked up  — and now flossed out — lizard. […]


Get into the ring with Alexander Wang  — the key ring that is. Designer Alexander Wang has teamed up with H&M for a much anticipated fall line, and the preview is out out now — the most notable item being this boxing glove keychain. Yes, these little fisticuffs will be sure to open doors for you. Keep […]


1 Jul
Handbuilt by Roy Stuart of rare Palounia wiid wood

Roy Stuart, the Kiwi Kahuna who mastered the dark art of handcrafting luxury surfboards, has released his latest masterpiece, the “Rampant 10.6′”, with a whopping price tag of $1.3 million. If you’re wondering what could possibly drive the price tag of a surfboard this deep into the blue, it’s not a gold-dipped mermaid pulled from […]


27 Dec
From the 101 hp FIAT 500 to the 1,104 hp Zenvo ST1, from one-off customs to supercar treasures, the year's best stories on wheels

We bring you the fifth & final edition of our Best Of 2011 retrospective series (after ART, BOOKS, STYLE & MUSIC) — the LIAS Year In Motion. Clearly one of our favorite topics here at Lost In a Supermarket, this Top 10 list covers all our world of transportation and things that go vroooom! Again, […]


8 Nov
Bentley of Motorcycles bespoke creation takes 6 months to build

Very few motorcycles from the halcyon years of British motoring rival that of Brough Superior, with the exception of perhaps your Vincents. And now the legendary marque has been resurrected, selling their vintage inspired bespoke motorcycles in extremely limited numbers with updated technology — developed in partnership with tuners from the world of Formula 1. Just […]


Can you begin to imagine what wondrous mysteries of nature and physics you’ll be able to witness when Vision Research’s new Phantom v1610 high-speed video camera gets into the hands of the right artist or researcher? With 1 million frames per second, we’re talking about capturing physical actions that take place infinitely quicker than the […]


29 Mar
Charles Moore draws attention to the growing, choking problem of plastic debris in our seas for TED

We touched on this epic plastic dilemma facing the Planet Earth a couple years back when we covered photographer Chris Jordan’s Midway: Message from the Gyre in 2009, but it doesn’t get any less scary. We have a serious, serious fucked up problem with our consumption of plastics, and if nothing changes we can just […]


12 Jan
Another brilliant way to get rich while clowning the art world

Remember in 2007 when Damien Hirst took that skull and encrusted it with a bajillion diamonds, and then put it up for sale for $100,000,000? And then remember how nobody bought it, and then at the last second a “mystery” buyer came out of nowhere and salvaged the value of his entire oeuvre bought it? […]