10 Apr
Trainer inspired by the NFL's greatest receiver of all time

The new Jerry Rice-inspired version of the lightweight Free Trainer 5.0 built for hardcore activity is now available at Nike. Rice, known not just for his football feats (which place him as the best wide receiver the game has ever seen), but also for his intense training sessions along the steep hills of San Francisco, inspired […]


What if the NFL existed in the Star Wars universe? Or rather, what if Jedi Knights traveled inter-dimensionally to our universe, and decided to make a little extra side cheddar playing professional ball? Chances are they’d pretty much kick everyone’s ass — I’d like to see what the Dagobah Yodas would do to Ndamukong Suh’s punk […]


Usually you watch a broadcast of a sports game and really never think of the amount of work and complexity that goes on behind the scenes to bring you the game. Or, maybe you do. Maybe you watch the carefully choreographed production and wonder exactly how that happens. SB Nation’s latest mini-documentary, Sunday Symphony, sheds […]


18 Dec
Win tickets to Super Bowl XLVII in New Orleans

The best in the NFL are up for debate as Green Bay Packers linebacker, Clay Matthews, readies to pick the best comments made by football fans in The Gillette No Debate Contest. Watch to learn how to join in, and how your opinion could land you tickets to Super Bowl XLVII in New Orleans. Join […]


11 Jul
An Xbox mash-up of Running Man, NFL, gladiators & Moto GP

Justice are back with their latest big budget music video film for the track “New Lands”. The French electro pop duo chose the Spanish collective Canada to direct the clip, in a video that mixes Running Man, NFL, gladiators, Moto GP and video games into a swirling, high stakes showdown. I kind of preferred when […]


3 Apr
Thermo regulation, movement & protection at a premium

As we announced, we just attended the Nike x NFL Uniform Event Launch in New York and the pageantry was writ large. In typical spotless Nike fashion, the new uniforms of America’s largest sport were unveiled after a strIng of introductions from major Nike execs like CEO Mark Parker, Charlie Denson and Kris Aman. Its a […]


31 Mar
Nike's athletic coup to be unveiled in New York City

In one of the biggest coups of American athletics, Nike has procured the exclusive clothing license of the NFL from the clutches of Reebok. Maybe you heard about Nike recently blocking Reebok (a subsidiary of Nike nemesis Adidas) from selling Tim Tebow New York Jets jerseys? Well that’s because the licenses were in a state […]


Yesterday we hit Treyarch Studios in Santa Monica to witness a Battle To the Death between NFL superstar running backs Maurice Jones-Drew and Arian Foster. Of course it involved no actual physical violence, it was instead the reveal of the first new series of “First Strike” maps for Treyarch’s mega-hit Call of Duty: Black Ops […]