Kobe Bryant unveiled his Nike Zoom Kobe IV today, its lightest basketball shoe ever, at Westchester High School in Los Angeles this morning. I dunno, it’s aiight I suppose — better looking than the Audi-designed Adidas foot toaster, that’s for sure. Tho I’m really not feeling the white front out-sole, but whatevs… The sneak will […]

This is actually a coffin, believe it or not. Some jackass actually wants to spend all of eternity trapped into a Nike Air Max 95. My god, anyone this stupid actually deserves their fate. Look guy, you’re dead. Finito. Do you really need to waste you or your family’s hard-earned money on a coffin that […]

If you’re in LA tonight, Nike 6.0 is hosting the opening reception for the final Lightning Bolts Art Exhibit and Auction. Held at the Montalbán (1615 Vine Street, Hollywood, CA 90028) from December 11th-14th, the BMX-inspired exhibit will feature original works from over 40 artists that will be auctioned off online to raise money for […]

Nike footwear designer Kiki McGehee, inspired by the many faces of Hispanic culture, designed this limited edition shoe to commemorate HHM. Tip of the hat on incorporating the artisanal technique known as Piteado (embroidering onto leather in decorative patterns commonly found throughout Latin America) into the design. see more pix and continue reading after the […]

This video does for fútbol what the Prodigy’s “Smack My Bitch Up” does for partying (find this video on ur own). Only, instead of making me want to ingest copious drugs, beat people up, steal cars and bang strippers, it makes me want to lace up the ol’ cleats and sharpen those corner kick skillz. […]