14 Nov
NB's ultra-lightweight runner goes Technicolor for 2013

The ultimate runner’s shoe gets a technicolor zap in Spring 2013 with New Balance‘s followup to its 890v2 model. The ultra lightweight sneaker will still have its predecessor’s 8mm offset from heel to forefoot to encourage runners to strike more midfoot, and is also constructed of the same REVlite foam and soft and supple upper. To [...]


World-renowned music photographer Lawrence Watson has captured some of the most legendary hip-hop artists alive. And dead. So, it’s no surprise that streetwear pioneers XLarge chose his iconic snapshots of Run-DMC, Public Enemy, and LL Cool J for their special capsule collection. The capsule is part of the brand’s larger “Golden Age of Hip-Hop” collection, [...]


An assembly of Tetris shapes as opposed to an assemblage, there is nothing sexually alluring about these photographs. Despite what Lana Del Rey may have you believe there is absolutely nothing reproductive about video games — although Pacman may be debatable. Hamburg-based Patrick Runte has created a new series of photographs called Jump N’ Run. They [...]


17 May
The Capsule Collection celebrating pre-Golden Era Hip-Hop glory

Before his fashion career took off, Takeshi Osumi (founder of PHENOMENON) was a successful and influential rapper in his native Japan. Given his knowledge and proficiency in both fields, it was only natural that Osumi teamed up with venerable street photographer (and Beastie Boys punchline) Ricky Powell, selecting three of his photos of hip hop [...]


Remember when you used to have to throw down $20 for a DJ Premier mixtape? Well nowadays, thanks to these beloved interwebs, world class artists give up music for free — something all you kids out there take for granted. Not me. I see a free DJ Premier mixtape and my heart gets all tingly [...]


27 Dec
From the 101 hp FIAT 500 to the 1,104 hp Zenvo ST1, from one-off customs to supercar treasures, the year's best stories on wheels

We bring you the fifth & final edition of our Best Of 2011 retrospective series (after ART, BOOKS, STYLE & MUSIC) — the LIAS Year In Motion. Clearly one of our favorite topics here at Lost In a Supermarket, this Top 10 list covers all our world of transportation and things that go vroooom! Again, [...]


Inspired by Finnish four-time world rally champion Juha Kankkunen’s 205 mph world-record breaking run on the frozen Baltic Sea, the Breitling for Bentley “Ice Speed Record” Chronograph is a celebration combining aesthetics from both top-tier luxury brands. The speeds were achieved in Bentley’s most potent convertible ever, the Supersport “Ice Speed Record” (of which only [...]


15 Aug
Lightweight and sturdy water-resistant vinylon

Ace has a knack for creating some truly unique products for their boutique hotels. Not only are the brands they collaborate with usually spot on, but the quality of the products is top notch — such as with their Pendleton Wool Blanket or Converse Chuck Taylors. Today they unveil the Ace x Fjällräven Kånken Pack. [...]

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