We’ve covered N.A.S.A. (North America South America) here many times in the past, partly because they’ve managed to corral an almost unholy stable of collaborators to work with (“People Tree” featuring David Byrne, Chali 2Na, Z-Trip and Gift of Gab, “Whachadoin?” with M.I.A., Santogold and Spank Rock, “Spacious Thoughts” with Tom Waits and Kool Keith, […]

Scottish distiller Pincer has announced the creation of the world’s most powerful premium vodka, called Pincer Shanghai Strength. Produced specifically for the Chinese market, Shanghai Strength boasts a whopping 88.8% ABV, or about 178 proof — plenty of juice to knock you on a Lohanian tailspin. Why 88.8? Because “8” is a lucky number in […]

Glenmorangie recently unveiled the latest spirit in its Private Edition range of limited edition expressions, titled Glenmorangie Finealta — which is Scottish Gaelic for ‘elegant’. What makes it especially noteworthy is it is a painstaking recreation of a century-old Glenmorangie recipe recently unearthed in the distillery’s archives. “Glenmorangie decided to recreate this recipe so that […]

When no one outside of your country buys your liquor, what’s the best solution? If you’re Chinese premium liquor company Moutai, you create a sub-brand called Red Diamond and you charge $20,000 a bottle — and that’s to increase interest. While there are all sorts of stupid rich people in this world, this seems like […]

On July 31st 1970, a 300 year old Naval tradition ended when the last rum ratio was issued aboard ships of the British Royal Navy – a day to be forever remembered as Black Tot Day. (Original Royal Navy records confirm that the rum used for the rum ration was most likely imported from the […]

If I had all the time in the world, I would share a tale with you all about my first time drinking absinthe. It was in the nascent post-Communist days of Prague, while the newly democratized nation was first finding its wobbly footing — well before Planet Hollywood struck, when the price of a beer […]

You know we’re fans of the avant garde Visionaire Magazine, who always push themselves to evolve the format to the next level. Most of their work is so future-forward that the term “magazine” is a disservice, like Issue 57 (consisting of an electric calender with 365 different curated images) that we covered a couple months […]

The idea of mixing honey with whiskey seems vomit-inducing at best, barbaric at worst. Somehow the marketing team over at Seagram’s 7 thinks differently, as they’ve just launched their 70 proof Dark Honey spirit. I’m pretty sure I’m not their target demo, however — I’m thinking this stuff is squarely aimed at the sorority girls […]