Over 100 mph. A 0-60 clip in just 2.3 seconds, and 0-100 in under 5. State-of-the-art technology. All Wheel Drive. Cutting edge design. Are we talking about the latest European supercar? No, this is Traxxas gamechanging X0-1 Remote Control car, the first ever out-of-the-box RC supercar. Having existed for over 25 years, Traxxas has put all […]


9 Feb
The 4.0-liter Rover V8-powered "luxury" dirt conqueror

Wildcat’s newest off-road vehicle for 2012 is the 300STR — designed to handle the roughest of terrains, yet still have similar control features of a sports coupe. Tested by Richard Hammond and the ‘Stig’ on Top Gear, the 300STR promises to offer the best of both on- and off-road performance. The Wildcat will fit right in […]


7 Oct
UK builder aims for thrilling, visceral & dangerous production

Founded in the UK in 1958 by four brothers, Ginetta has mostly existed since as a kit car and one-off race car builder. While it has gone through various phases of inactivity, after new ownership purchased the brand in 2005 Ginetta has been focused on making about 300 cars a year. Now Ginetta announce the […]


21 Jul
Exclusive Formula One-inspired game controller

The Ferrari 150° Italia Steering Wheel is a full-size game controller replica of the 2011 Formula One Championship Ferrari wheel used by Fernando Alonso and Felipe Massa. The hand built replica is finely detailed and manufactured from genuine carbon fiber, and fitted with fully functioning buttons, paddles and switches — making it the latest hyper-real […]


24 Feb
More power, more torque, less weight

Ferrari custom tuners Novitec Rosso will unveil their kit for the gorgeous 458 Italia at the upcoming Geneva Motor Show 2011. The tuned Italia will boast 609 hp with a top speed of more than 205 mphs thanks mostly to a re-engineered three-tailpipe exhaust system. The 39 boost in horsepower comes via an Inconel (the […]


24 Nov
Audi re-designs its luxury flagship with world domination in mind

All images taken exclusively for Lost In a Supermarket by Robert Kerian. To celebrate the 3rd generation of its full-size luxury sedan, the A8, Audi essentially took over Miami’s Art Basel last December and hosted a series of opulent events to usher its unveiling. Taking over the Fountainbleau Hotel in South Beach with their Audi […]