Los Angeles streetwear powerhouse Undefeated returns with the second release of their Technical Goods Spring/Summer Collection. Staying true to a look that is as urban minded as much as it is rugged outdoors, the Technical Goods collection colors favor a natural palette of neutral greens, grays and camo in blends of micropoly, polyester, dryflex and spandex materials. Notable […]

Well, it seems over the weekend we were hacked by some shady pharmaceutical companies who are redirecting a lot of our traffic to their sites so you can buy boner pills. Adding to the onslaught were some Russian porn sites who have taken over our Google links, so when you search us on a mobile […]

As we announced, we just attended the Nike x NFL Uniform Event Launch in New York and the pageantry was writ large. In typical spotless Nike fashion, the new uniforms of America’s largest sport were unveiled after a strIng of introductions from major Nike execs like CEO Mark Parker, Charlie Denson and Kris Aman. Its a […]

O’Neill have crafted a technical cold weather jacket for vaunted big mountain snowboarder Jeremy Jones, and since it’s for Jones they’re making sure it performs. The Explore Jones Insulator Jacket features Firewall 2 polyfill insulation with strategically placed warming panels where your body generates less heat, underarm vents to dump excess heat and allow cool […]

Swiss watch maker TAG Heuer introduces its Carrera Mikrograph 1/100th — completely designed, patented, developed and manufactured by the folks at TAG. What sets the highly technical timepiece apart is a central hand that can measure and display time with 100th of a second precision. Two limited editions of the Mikrograph were launched by TAG Heuer […]

Debuting this Fall, Alpinestars has tapped into its archives for a new premium casual line. The nearly 50 year old Italian motorsports powerhouse has channeled their roots in motorcycle racing and focused them on Oscar, their new contemporary menswear line. Drawing inspiration from their legacy in motocross and fusing it with modern technical details and […]

Sorry Lost In A Supermarket readers, our servers crashed today due to traffic and we’ve been trying all day to get it back up and running. Obviously, we just did. We’ll be back in full strength this week — thanks for your patience!

Angie H. Iver‘s artwork has a dream-like affect to it — surreal in content, and hazy and sometimes dark in execution. In fact, depending on your perspective, some might argue more nightmarish than dreamlike. Born in a “a pretty charming medieval town” in East Germany, Iver has since moved on to the larger Düsseldorf to […]