1 Mar
California streetwear brand loses its logo, and branding

Today Freshjive released their Spring/Summer line and they delivered pretty much exactly what you’d expect from the 20+ year-old California streetwear brand: politically and socially charged graphic tees, pastel madras plaid jackets and shorts, seersucker shorts, colorful oxford shirtings, clean unwashed denim in narrow silhouettes and solid color twill jeans. And of course, plenty of […]


4 Feb
Make a fashion statement with your tea

I love when a simple clever idea turns the banal into amusement, if even for a moment. Probably not the “greenest” idea, as the individual hangers have to be thrown away, but these Hanger Tea tshirt-shaped teabags by Soon Mo Kang are just too cool of an idea. Not only are the tea bags in […]


29 Jan
Which will be better — the shirts or the final season?

I admit I used to be a Lost maniac, but mostly for the first 3 seasons then I got progressively less interested, and I think I only saw a couple last season. Well now that this is the final season, I’m thinking about powering up the old Season Manager on my Tivo and get excited […]


17 Sep
So how do I nominate Dov Charney for a Nobel Peace Prize?

You have to hand it to Dov Charney — the guy knows how to sell tshirts. Homeboy’s made a fortune selling the same v-necks and tights you can buy at any swap meet, but he’s mastered the age-old formula of associating your product with hot, half-naked chicks and, Presto blammo! your shit is flying off […]


SPRFKR is a not like any ordinary tee shirt brand. These graphically themed tees firmly cross the line into wearable art — all designed by Art Nouveau fanatic and California native Marco Rashed. With a touch of horror, lots of blood, and plenty of naked chicks, this Rialto Death Brigade is finally bringing something intelligent […]