Sports

Skate it or Hang it? That is the question nearly every man who skates has had when confronted with the beauty of a truly well designed new deck. Of course 99% of the time one opts for the former, but every so often we’re so enamored by a particular pristine graphic (such as Doodah’s Supermodel […]


Add the Motion Simulator company to Ariel, makers of one of the world’s most blisteringly quick custom build cars, and what do you get?  Howsabout the TL1 — for $18,400 (£11 500), it’s possibly the gamer’s ultimate boner dream. Entertaining a 180-degree spherical projector screen and variable driving position cockpit, the TL1 is the ultimate in […]


10 May
California artist lays his evil monster art on 7 pro models

Sacramento, California artist Skinner lays his monster/Dungeons & Dragons/heavy metal inspired art on a new series of limited edition decks for Creature Skateboards. The pro-model “Creeps” decks are illustrated for riders Graham, Heddings, Bingaman, Hitz, Gravette, Partanen and Navarette, all made in America with seven layers of “Poweply” constructed Canadian maple. Pick them up for […]


Ask most girls what they would like to do best on a Sunday afternoon and I guarantee you’ll hear many say they’d like to hit Barney’s, NOT check out the East Side Moto Babes (ESMB) — a team of four female moto riders and enthusiasts who are serious racers of vintage motorcycles. Don’t get me wrong, […]


3 Apr
Thermo regulation, movement & protection at a premium

As we announced, we just attended the Nike x NFL Uniform Event Launch in New York and the pageantry was writ large. In typical spotless Nike fashion, the new uniforms of America’s largest sport were unveiled after a strIng of introductions from major Nike execs like CEO Mark Parker, Charlie Denson and Kris Aman. Its a […]


31 Mar
Nike's athletic coup to be unveiled in New York City

In one of the biggest coups of American athletics, Nike has procured the exclusive clothing license of the NFL from the clutches of Reebok. Maybe you heard about Nike recently blocking Reebok (a subsidiary of Nike nemesis Adidas) from selling Tim Tebow New York Jets jerseys? Well that’s because the licenses were in a state […]


22 Mar
Lost In A Supermarket tests Nike's athletic tech gadget motivator racing on frozen Swedish lakes... how much Fuel will it earn?

We just got a Nike FuelBand delivered to our offices, and we have to admit we’re both stoked and a bit perturbed. We appreciate the preview, but what exactly are you trying to tell us Nike? I mean we know the Fat Tire and Balvenie has its waistline effects, but dammit we’re working on it! […]


New York skateboard brand 5 BORO NYC has released a new series of decks to coincide with the release of their new video, Join or Die.  The collection consists of 7 pro models and two team editions all featuring the 5 BORO Join or Die snake, four of which can be seen above and the other […]