Seeing as Call Of Duty: Black Ops II sold a ludicrous half a billion dollars in its first 24 hours (true story), Activision hardly needs to find new ways to promote its franchise game. And yet, of course, it has, assembling an ingenious way to bundle the blockbuster video game: a Care Package like that found […]

“Let’s face it, gamers have always had an uneasy relationship with cleanliness (and exercise) but we’re pretty sure that this is simply because no one ever tried to market washing in the right way. After all, why would anyone break their epic Mario Kart session to get off the couch and use a boring piece […]

An assembly of Tetris shapes as opposed to an assemblage, there is nothing sexually alluring about these photographs. Despite what Lana Del Rey may have you believe there is absolutely nothing reproductive about video games — although Pacman may be debatable. Hamburg-based Patrick Runte has created a new series of photographs called Jump N’ Run. They […]

Add the Motion Simulator company to Ariel, makers of one of the world’s most blisteringly quick custom build cars, and what do you get?  Howsabout the TL1 — for $18,400 (£11 500), it’s possibly the gamer’s ultimate boner dream. Entertaining a 180-degree spherical projector screen and variable driving position cockpit, the TL1 is the ultimate in […]

Do you hate Mario and Luigi? Do you root for their painful mushroom-fated demise every time you fire up a Mario Bros game on Nintendo? If you find yourself on Team Bowser shaking your fist at the ridiculously stereotyped Italian plumbers, you may be into Fro Design‘s Anti-Mario Bros Propaganda Posters. Inspired by classic Cold […]

It seems you just can’t get away from Space Invaders — they’ve permeated the American (and international, to a lesser degree) psyche. We want to sit on them, stare up at them as street art, and now pop a cold one with ’em. The stainless steel multi-tool keychain features a flat-head screwdriver, a Phillips-head screwdriver […]

EA’s original 1993 shoot ’em up Syndicate is back and getting the reboot treatment it deserves, but why are we jocking it? Because they also had the savvy marketing good taste to have the theme song remixed by some of todays top DJ/Producers — the first remix coming from none other than SKRILLEX, the reigning […]

Tonight at the esteemed Wooster Street Social Club the Deus Ex: Human Revolution video game is manifested into the art world via some of the world’s top contemporary artistic minds. Artists from the U.S. and Mexico — including Sam Flores, 3rassiere, Estevan Oriol, Eyeone, Jeremy Fish, Jorge Alderete, N8 Van Dyke, Rico Deniro and Robert […]