6 Feb
Italian dirt bike now in road-legal scrambler & café racer form

The  limited production Zaeta 530 DT may be currently confined to the dirt track, but the Italian company revealed plans to soon make the 530 DT available in road-legal scrambler and café racer variations. The latest design features an aluminum frame (close to seven pounds lighter than the previous tube design), an improved rear suspension […]


3 Feb
The classic re-designed & re-imagined as a modern concept car

This 1962 Chevrolet Corvette C1-RS rebuild is the brainchild of Jeremy Gerber, co-owner of the Roadster Shop, and customer Barry Blomquist. The idea for the car was to build a modern concept car version of the landmark 1962 Corvette, with artist Eric Brockmeyer brought in to help with renderings and lend ideas for the actual […]


1 Feb
The latest in the Swiss watchmaker's most successful lines

TAG Heuer revealed the latest Chronograph in its FORMULA 1 series, the Black and Red Bezel, this week. Inspired by high-performance Formula 1 automotive technology, the quartz movement chronograph features a black titanium carbide-coated steel fixed bezel and a sharply contrasting red aluminum ring. Launched in 1986 and revamped entirely in 2004, the Formula 1 is […]


11 Jan
A 620-horsepower, $225,000 US-born thoroughbred

Incubating since 2009 in the Michigan city of Holly, American coachbuilder Falcon has finally unveiled the production version of its F7 Series I supercar. Centered around a specially tuned naturally aspirated 7.0L V8 LS7 engine plucked from the Corvette, the F7 — like the Zenvo ST1 Supercar — is taking its inspiration from a decade […]


27 Dec
From the 101 hp FIAT 500 to the 1,104 hp Zenvo ST1, from one-off customs to supercar treasures, the year's best stories on wheels

We bring you the fifth & final edition of our Best Of 2011 retrospective series (after ART, BOOKS, STYLE & MUSIC) — the LIAS Year In Motion. Clearly one of our favorite topics here at Lost In a Supermarket, this Top 10 list covers all our world of transportation and things that go vroooom! Again, […]


18 Oct
0-60 mph in 2.7 seconds with a 220 mph top speed

Born just four years ago, French carmaker Genty is re-igniting France’s supercar dreams with its highly limited edition Akylone. Sure Bugatti is technically French, but we all know ze Germans are the real puppetmasters over at Molsheim. Built around a carbon fiber and aluminum chassis, the Genty Akylone will be powered by an alleged 1,000 […]


14 Oct
Lost In A Supermarket gets its hands on Ferrari's most perfect V8

Now that Ferrari unveiled the Spider version of its exceptional 458 Italia at Frankfurt Auto Show last month, the gentlemen from Turin don’t want you to forget all about the original. So Ferrari invited Charlie Meadows to fly to the car’s birthplace in Modena and testdrive the car named after the country from which it […]


19 Sep
A new custom build from the home of the Samurai Chopper

Famed Japanese custom motorcycle builder Zero Engineering, who originally went into production with their Samurai Chopper, have staked a name for themselves by producing meticulously engineered bikes with old school aesthetics. Their newest model, the Type 9, stays true to that mold — taking two years to perfect the design of a bike that features […]