EA’s most potent racing franchise, Need For Speed, has released another edition in its much coveted catalog: SHIFT 2: UNLEASHED. As you know we did that Need For Speed: Hot Pursuit Tour with EA last fall, and this latest edition builds on the superlative physics engine of that game. SHIFT 2 moves away from the […]


13 May
Europe’s flagship W opens in London, but can the transatlantic cool of the brand be translated?

The second edition of our Checking In series, Lost In A Supermarket’s quest to cover all things we hold most dear (see our review of the gleaming new Ritz-Carlton Hotel, Hong Kong). In this review we jump continents from Hong Kong’s Ritz — now the highest hotel in the world — to the W Hotel […]


Esquire invites Paz de la Huerta to be the latest installment in their Me In My Place series, where beautiful women invite an anonymous photographer back to their personal habitat for an intimate photoshoot. So Paz invites him back to her New York apartment to photograph her, you know, tying on boots and rolling around […]


Welcome to the inaugural edition of Checking In, the latest series in Lost In A Supermarket’s quest to cover all things we hold most dear. In this hotel review series sure we’d be tempted to just cover the most expensive or exclusive hotels in the world (who wouldn’t), but that will not be our sole […]


Incase are known for making high quality cases, sleeves, and bags for your most coveted Apple devices. Their latest collaboration with The Andy Warhol Foundation for the Visual Arts brings his legendary screen prints straight to your iphone, ipad, and MacBook. Incase’s first series of Warhol cases features his iconic 1966 Banana album cover for The […]


17 Jan
CTRL Z and Screwface's tearout breaks

CTRL Z and Screwface, legends from the tearout breaks scene (fresh from the Hardcore Beats label), just dropped their Mix of the Week titled Don’t Stay In. Incorporating elements from both D&B and breakbeats, the mix is a solid hour (60 tracks!) of seamlessly mixed terrifying synths and breakbeats. Enjoy the stream below, and if […]


20 Aug
Won't you follow us, pretty pretty please?

Yes, we’ve had our Facebook and Twitter accounts up for awhile but we haven’t made it too easy to find, and since we keep getting asked where the hell they are we figured we’d make it easier on all y’all. That and we want to have more friends than Ashton Kutcher. I mean Ashton Kutcher? […]


16 Mar
It's Always Sunny In Philadelphia release their latest branding schwag

Combining two of our favorite things — It’s Always Sunny In Philadelphia and Kool Keith — it’s the new Dick Towel, this time in “Black”. Who better to sing its praises than the borderline insane, stream-of-consciousness rapping, erstwhile nuthouse-committed former Ultramagnetic MCs frontman? The results are a bit mixed, I’d expect more from the genius […]