21 Jul
Online Pimping in the bordello that is the Streetwear Game

One of the many great things about living in La La Land is the bevy of boutiques and mom n’ pop stores in which to look for dope shit. Whether it’s the stalwarts like Union, Stussy or Undefeated, or smaller indie boutiques like SBL, Barracuda, Blackmarket or Reserve, there’s just never a shortage of locales […]


20 Jul
The Extremes Of The Arctic Wilderness Is The Launching Point

When it comes to utilitarian basics, Nom de Guerre is easily one of my favorite brands. Their aesthetic is all around smart—be it in fashion, art, graphic design, right down to the experience you have walking into their store. They worry about the details. Oki Ni just up collection number nine for preorder. Peep the […]


11 Jul
A Slice Of Tokyo’s Underground Music Scene

Scoring a piece of Crue-l vinyl is a treat for all the hunters and gathers in this world not living in Tokyo. The imprint has been around for a minute—they’re rooted in the ‘90s Shibuya-kei scene (a reference to the pop movement), think artists like, Cornelius, Kahimi Karie and The Love Tambourines, Pizzicato 5. Here’s […]


18 Jun
This Is Gold If You’re Into The Whole Obscure Disco Re-Edit Thing

Sadly, I never made it to one of Rub n’ Tug’s Campfire parties, but I had Thomas and Eric’s compilation on Eskimo stuck on repeat for a while. Listening to it kinda makes you feel like you’re right there, smashed up against 300 people at 9 am with a drink in your hand. I pretty […]


16 Jun
Shhh… It’s A Secret For Now.

Oki Ni has been delivering quality fashion for 7 years strong. It’s almost like they love product, music and style as much as us. They just launched a secret 30% sale section on their site. You’re not going to find the secret section just by hitting up their front page—it’s not even going to be […]


High-end helmet makers Les Ateliers Ruby have collaborated with Maison Martin Margiela for the third season of their limited edition Signature Program. Margiela have produced a crash helmet signed by every member of their team; the carbon fiber filter is unevenly painted white for the signature ‘meudon white’ effect that Margiela’s known for. The helmet […]


Here are a few new looks from Keep. Their footwear is very environmentally friendly and is produced ethically in Brazil with 100% cotton canvas uppers and natural gum rubber soles. You can pick these up now via Oki-Ni. See other looks after the jump…


Classic 8-hole Docs are giving a bright makeover. The sole, the laces, the same colored neon leather— bold, brassy and we like it. You can pick them up at Oki Ni. See more colors after the jump…