22 Jul
True American Spirit(s) distilled in Massachusetts

Gone are the days of a good rum coming from some white-sanded Caribbean island. Now is the time when the cane juice comes straight from the original 13 colonies. Massachusetts-made Privateer Rum is kind of on the Plymouth Rock tip, priding itself as being a “true American rum”.  The claim is that the changing seasons […]


While Playboy has long lost its way as a cultural beacon mixing intellectual stimulation with, well, boobs, no one has come along who has successfully filled its generation-defining void. That is until TREATS!, a thick coffee table-style magazine launched by photographer Steve Shaw as an outlet for his and his colleagues’ prolific nude work (some […]


17 Apr
DSLR quality sensor in point-n-shoot convenience

Although Canon and Nikon seem to rule the prosumer photography universe with an iron digital fist, don’t tell that to Pentax-Ricoh. The Japanese manufacturer has now updated their top of the line point-n-shoot to do battle with the previously mentioned giants. Their new Rico GR compact camera features a superb 16.2MP APS-C sensor, making it […]


10 Dec
Aluminum frame fitted with SRAM, Fox Racing, Shimano & more

It doesn’t get more eco-friendly than cycling or more luxury than a Mercedes-Benz, so why not combine the two? This year Mercedes-Benz has temporarily set aside the notions of a luxury hybrid to create a 2012 Mountain Bike. With a lightweight aluminum frame built for trail or off-road experience, this bike bundles endurance, safety, and […]


15 Nov
Stiff's quality smoke with a New Age industrialized design

Imagine an industrialized pipe with the same classic taste, quality and detail found in the handmade wooden pipes so timelessly befit the grandfathers of generations yore. Then add a hispter’s love of color to a minimalist modern design. In comes Stiff employing Dieter Rams’ famed “less but better” perspective of design — the pipe even […]


30 Oct
Outerwear from leaders in performance motorsports apparel

Alpinestars has consistently executed a dedication to performance, style and comfort, and have channeled those same commitments into their new range of casual outerwear apparel. Best known for crafting the protective equipment worn by the hardest racing men on two wheels (including their revolutionary Electronic Airbag Suit for MotoGP Racers), Alpinestar’s dedication to quality is not […]


20 Sep
Dedicated to crafting quality apparel inspired by vintage speed

Champions Moto is known for building bikes adhering to the excellence of the vintage race bike design, yet powered by the performance of modern engines. Recently the company recruited Jason Bleick, former Vice President of Design for Quicksilver, to channel his love for vintage objects and classic motorcycles to design the Champions Moto So-Cal Speed […]


15 Aug
Latest high quality collaboration of high fashion & sport

In its continuation of its highly successful collaborative line with Japanese designer Miharayasuhiro since 2000, Puma releases the MY-61 “Snake” collection, which will make its official debut at select Puma stockists in the very near future. The mesmerizing reflexive grey snakeskin is paired off with an upward swooping foxing band on the side to make […]