As we noted with the Motorrad R nineT Motorcycle, BMW’s Motorrad division is celebrating its 90th anniversary this year. Helping to celebrate this grand birthday, French motorcycle helmet maker Les Ateliers Ruby have crafted a limited edition Munich 90 collection of its helmets — including the Pavilion, Belvedere and Castel models — and brushed them […]


9 Jul
Black panther carbon fiber shell with nappa leather lining

French motorcycle helmet makers Ruby Atelier continue their string of handsome, well crafted products. Like their collaborations with Ill-Studio, TRON and Maison Martin Margiela, their latest item of fashionable protection differentiates itslf via an overall powerful aesthetic image. Inspired by the black panther in Robert Kipling’s Jungle Book, the Bagheera incorporates a dark black on black […]


4 Oct
Luxury Swiss watchmaker's highly exclusive loaner wristwatch

The reason you can never own Hublot‘s ultra exclusive Atelier Watch is, quite simply, because it was never meant to be owned. The luxury Swiss watchmaker created the coveted wristwatch to lend to customer’s who have sent in their wares to be repaired — a noble gift by Hublot to keep their well-heeled customer’s wrists pr0perly […]


15 Sep
Sleek high-tops from Swedish atelier

Founded in Stockholm in 2004, Fifth Avenue Shoe Repair introduces a high-top Trouble silhouette featuring a white and beige contrast colorway. With a tonal semi-exposed lace-up closure, tan eyelets and textured foxing on the white rubber sole, the Swedish fashion brand’s sneakers are sure to compliment your wardrobe as you walk about with your steezy […]


3 Jun
French ready-to-wear brand preps for warm weather in cold days

French label A.P.C. is known for the impeccably crafted work, and their latest collection for Autumn/Winter 2011 is no exception. But unlike most A/W collections, this Winter Resort Collection for men aims at warm weather resort destinations — hence the line of tshirts above. Jean Touitou, the Tunisian born designer, founder and principal artistic director […]


30 Nov
French luxury helmet maker gets TRON makeover

Disney’s gone into hyper-marketing mode for its TRON behemoth, and I’m sure we’re going to see everything from Lightbike Bathroom Sanitizer to Disc Battle Cheddar Potato Chips hitting the market in the upcoming weeks. While those bullshit Disney cross-promotional items threaten to exhaust me of the film before I even get to see it, there […]


12 Nov
The dark master of design puts his touch on Atelier Morpheus' Swiss watch technology

Renowned Swiss artist and sculptor H.R. Giger, perhaps best known for designing the aliens in the film Alien, has come out with this new collection of wristwatches. Fitting the Swiss artist would design a watch for Swiss watchmaker Atelier Morpheus, of which several styles will be made. This black PVD model (above) — featuring a […]


French retro helmet designer Les Atelier Ruby have long sold their helmets at Parisian boutique colette, but they have now premiered a new helmet project called “Costume“. Customize your very own helmet among 4,000 combinations, centered around their famous blue “colette” design. Seems like a good idea — most of their editions have been penned […]