The battle to control the airspace is always one of the most critical aspects of any war… especially the Luxury War. Rich assholes take shit very seriously. That’s why it was big news when the Citation X overtook Gulfstream’s G6 as the world’s fastest personal jet when the Citation X hit a speed of Mach […]

We all know Electric Daisy Carnival as a bacchanal frenzy of post-rave digital hedonism. Think young millennials in a cloud of furry boots, bikini bottoms, copious neon and blissful nescience. An orgy of EDM beats, sweaty teens and sunrise memories/regrets. But there’s another demographic at the Biggest Rave In America that is rarely mentioned: the […]

Australian custom motorcycle builders Deus (or Deus Ex Machina) are rolling out a new bike called “Gicleur” from their Sydney workshop. In French, “gicleur” means “jet”, a nod to the nozzle on an espresso machine that governs the water flow — and this bike’s not letting anything sloppy pass it. Built from the frame of […]

New Orleans rapper Curren$y drops his first full album on June 5th, The Stoned Immaculate, and has put its entirety up for your streaming pleasure. Although Curren$y has dropped many a mixtape, this is a full cohesive album featuring collabs with Wiz Khalifa, Wale, Pharrell Williams, Estelle, Daz and 2 Chainz — not to mention the […]

As we announced, we just attended the Nike x NFL Uniform Event Launch in New York and the pageantry was writ large. In typical spotless Nike fashion, the new uniforms of America’s largest sport were unveiled after a strIng of introductions from major Nike execs like CEO Mark Parker, Charlie Denson and Kris Aman. Its a […]

You know how Paris Hilton said her latest venture is to become a DJ? Now that nobody gives a shit about her anymore and she needs to find another profession where she pretends to do stuff while being paid for it, it’s no surprise the vapid famewhore chose DJing. Press “play” on a pre-recorded mix […]

Brembo, the premier Italian brake manufacturer that supplies nearly every top of the line performance vehicle, has recently debuted their collection of Brembo Helmets. Ostensibly figuring protection in stopping is protection in crashing, their B-Tech and B-Jet, models feature an Automatic Fit Belt fastening system, a visor with added space and a wider visual angle […]

Italian fashion house Trussardi 1911 has been busy lately, knocking out High Top Wingtip Sneakers while finding time to team up with MomoDesign to make a high luxury motorcycle helmet. The limited edition collaborative helmet is covered in matte black premium calf skin leather with Trussardi logo stamped onto a gold plate on the helmet’s […]