San Francisco’s Mission Motorcycles have been making their Yves Behar-designed Mission One bike — once the world’s fastest electric production motorcycle — since way back in 2009, and now they announce what they’re calling the world’s most innovative, technologically advanced, zero emissions electric superbikes. Dubbed the Model R and track-ready Model RS, both models are […]

In the halcyon years of the fin de sicle, motorcycles were evolving from rough hewn bicycles with ad hoc clip-on engines attached to full on finished vehicles with a completed concept and big picture aesthetic. By the 1920s, bikes like Matchless, Motosacoche, Brough Superior, Clement, Royal, Monarch, Pope, Minerva, Reading-Standard, Thor etc had launched and […]

Since 1963, Alpinestars has provided the racing world with high-performance apparel, technical footwear and sportswear. Their newest suit, designed by London-based designer Death Spray Custom (AKA David Gwyther), fuses art, design, technology and racing into one sleek, somewhat humorous package. We’ve seen Gwyther ‘s work before with his Davida “Brain Box” helmet and Nitto Love/Hate Handlebars, […]

Ask most girls what they would like to do best on a Sunday afternoon and I guarantee you’ll hear many say they’d like to hit Barney’s, NOT check out the East Side Moto Babes (ESMB) — a team of four female moto riders and enthusiasts who are serious racers of vintage motorcycles. Don’t get me wrong, […]

The  limited production Zaeta 530 DT may be currently confined to the dirt track, but the Italian company revealed plans to soon make the 530 DT available in road-legal scrambler and café racer variations. The latest design features an aluminum frame (close to seven pounds lighter than the previous tube design), an improved rear suspension […]

The latest option out of Australia’s Deus Ex Machina custom bike shop is the Mouse Trap, built from the heart and soul of a 2008 Yamaha Scorpio 225. Custom touches include bespoke front and rear fenders, alloy tank, modified Nitro Heads seat and laced 17″ rims. Finish it off with a black transmission and engine […]

We bring you the fifth & final edition of our Best Of 2011 retrospective series (after ART, BOOKS, STYLE & MUSIC) — the LIAS Year In Motion. Clearly one of our favorite topics here at Lost In a Supermarket, this Top 10 list covers all our world of transportation and things that go vroooom! Again, […]

The third generation of Confederate’s Hellcat motorcycle, dubbed the C3 X132, is promised to be the lightest, fastest & cheapest bike ever to come from the erstwhile New Orleans-now-Alabama builders. Based around a 132 bhp generating 2163 cc V-twin motor engine made of billet aluminum, the real star behind most Confederate bikes is the design — […]