San Francisco-based sportswear company Golden Bear has produced these hand-sewn, summer varsity jackets exclusively for Atrium. Available in four different colorways, the limited edition jackets each feature a signature red “A” patch on the chest and “NY” patch on left sleeve. Forty-eight pieces of each style have been made and each includes a ribbed collar […]

Sex, drugs and rock & roll. Debauchery. Hugh Grant transvestite hookers. Talentless reality celebrities. Purse dogs with health insurance. These are the things that everyone thinks LA is all about. And, for the most part, they’re right. But residents of Los Angeles, just like residents of other cities around the world, also like to revel […]

Known for their limited edition city-themed vodkas, Absolut has recently introduced their fifth in the series dedicated to the City by the Bay, San Francisco. Absolut’s SF Limited Edition Vodka is infused with grape, papaya and dragon fruit, which we assume is a nod to their wine markets and Asian and Hispanic population. Setting itself […]

Rise Of the Planet Of the Apes is the upcoming origin story for what 20th Century Fox certainly hopes will become a franchise effort for the studio. Pretty much pretending that the Mark Wahlberg-led Planet of the Apes abomination never happened, the film tells the cautionary tale of genetic experiments gone wrong in San Francisco […]

Cheeming Boey has taken one of the most disposable, valueless byproducts of Western society and transformed it with substance and value. Boey performs his alchemy on these toss-away with beautiful, at times incredibly intricate pieces of art. Using only a Sharpie and sheer creativity, Boey’s unique choice of canvas has earned him the title of […]

Among the punk, skateboarding and hip hop scenes of the 80s and 90s, there are few photographers that can stand alongside Glen E. Friedman. Many of the most famous images from these seminal scenes were captured by Friedman’s lens — from Fugazi and Beastie Boys to Public Enemy and Black Flag. Now an international traveling […]

Taking time off from basically ruling the indie rock universe, Animal Collective are now designing to help the Earth, and their fellow animals. Teaming up with the Keep shoe company, they have designed a line of sneakers to benefit the Socorro Island Conservation fund. The line started with the concept that each band member would […]

We were happy to sponsor The Cultyard at this year’s New York Comic-Con this past weekend, as it represented a lot of what we love here at Lost In a Supermarket. Namely art of all types, comics, vinyl toys, world class artists and oh yes — plenty of nerds. Oh-so-many nerds, in oh-so-many packages. Hot […]