You’ve built a true-to-life flight simulator cockpit of a Warthog helicopter from detailed instructions downloaded from some obscure website. You spend time normally reserved for sleep leading tactical teams through Call of Duty missions with Germans you’ve never met before who you now consider friends. You’ve nearly lost your girlfriend because the cost of your […]

Of course the ideal way to tell the time is with a Bell & Ross chronograph (in our little world, at least), but there are other options. Some prefer to simply use their iPhones as timekeepers. But where’s the style in that? If you want to elevate your clockwatching game to the next level, you […]

The Ti2 Para-Biner is a multi-tool combined with a carabiner, making it a multi-multi-tool that everyone should carry. Forged of Grade 5 Titanium billet gate, its unique design is water jetted from sheet stock making the Ti2 nearly indestructible. Once the machining process is finished, the Ti2 is tumbled in a proprietary stonewash that gives […]

A new camera hybrid technology is developing, one that uses your iPhone’s electronics as its guts but is augmented with a state-of-the-art lens and sensors for higher quality images. Today Sony teased images of its “Lens Camera” — a lens that clips on an iPhone or Android, and via Wi-Fi communicates with its host’s app. […]

Had too many shots of Chocolate Whiskey? Sipped one too many slurps of 58-proof Sam Adams 10-Year Utopias? If you’re worried you might’ve indulged in too much happy juice at the local pub, Kisai’s Breathalyzer Watch offers an easy way to verify the level of your wastedness and let you know when to slow down… or […]

Twinkling lights, blips and beeps, flickering screens, solicitous sideshow carnies delivering seemingly well-rehearsed spiels — substitute prostitutes for booth babes, cocaine and booze for caffeine — E3 is the Las Vegas of nerdom. Lost In A Supermarket will once again go undercover to bypass the guards and bring you the anthropological wonders which lie beneath the […]

Long known for the peerless large and medium format cameras, venerable Swedish firm Hasselblad introduces its latest attempt at the “consumer” market with a very high-end, design-oriented luxury camera. Dubbed the Lunar, the Italian-designed camera collection is comprised of five models, each with their own form and style. While the functionality and specs of each […]

We know what you’re thinking: you love your Blowpops, but you’re sick and tired of them melting all the time in the hot summer sun. Us too! That’s why we were so stoked to run across Yoji Okada’s premium saddle leather and African mahogany lollipop cases. I mean, how many times have you been carrying […]