Bell Helmets have created a new line of head protection that offers the look of a half helmet but boasts the safety — and comfort — of the 3/4 variety. Aping the vintage military aesthetic that has risen with the popularity of cafe racers, the Rogue Collection comes in a variety of matte military colors […]


8 Jan
Reinvigorating the French brand's innovative intentions

Under the creative direction of Christophe Pillet, Design Director at Lacoste,, the French brand looks to regain its once lofty place as an innovator in product design. Enter their Lacoste Lab project, wherein the Biting Crocodile collaborates with a variety of top brands to create a suite of well-curated products — including everything from skate […]


7 May
It's a Trip, it's gotta funky beat, and you can bug out to it

We posted this mixtape almost exactly a year ago to the day when it originally came out, but it seems a great opportunity for a re-post. The always amazing Z-Trip drops a megamix for the Beastie Boys, which is not only as cool a sentence as you’ll read this week but also a great way […]


3 Jan
New design from French luxury helmet maker

French luxury helmet brand Les Ateliers Ruby has designed a red & black square patterned helmet. The flannel helmet is anything but casual, lined with plush burgundy padded interior and genuine Nappa Lambskin borders. The sleek helmet comes with three interchangeable visors and costs $650 (€600) at colette without visor and $810 with visor (€750). […]


20 Dec
Flying high just got personal... expensive & personal

Fans of James Bond will tell you that there’s a certain coolness factor that goes with flying whilst simultaneously saving the day. We can’t promise that you’ll save anyone’s day with Parajet’s latest flying gear, but you’ll certainly have a good time giving it a shot. Paramotoring is a relatively new sport that gives everyone — […]


11 Nov
High end safety equipment fit for a Kardashian

Italian luxury house Gucci has teamed up with Italian bike manufacturer Bianchi to craft a high end bike helmet fit for a Kardashian. The helmets come in 2 sizes and 2 colors — white (above) and black, both incorporating Gucci’s signature green & red branding and logos on the visor. The polycarbonate helmets also feature leather […]


24 Oct
SceneFour collaborates with music icons at Andrew Weiss Gallery

Los Angeles-based creativity house SceneFour and its army of collaborators have joined forces to showcase their art in an exhibition aptly titled Come Together. The exhibit, which is held at the Andrew Weiss Gallery in Beverly Hills, features work from RZA of the Wu-Tang Clan, Chuck D of Public Enemy, DJ Qbert (above), Shavo Odadjian […]


20 Oct
Premier Italian brake manufacturer introduces headgear

Brembo, the premier Italian brake manufacturer that supplies nearly every top of the line performance vehicle, has recently debuted their collection of Brembo Helmets. Ostensibly figuring protection in stopping is protection in crashing, their B-Tech and B-Jet, models feature an Automatic Fit Belt fastening system, a visor with added space and a wider visual angle […]