Nothing riles me up more than paying $12 for a beer at a ballpark (as if the $25 in parking wasn’t enough), or $18 for a gin and tonic at a club. I could almost buy an entire bottle of Tanquerey for that amount — how could you possibly justify charging that much for a […]

Mono’s new EFX Series of “DJ Assault Gear” is a collection of luggage pieces designed to fit all the necessary accouterments a DJ might need to apply his trade on the go. Coming in a variety of styles and sizes, ranging from $140-$190, the DJ bags feature specific compartments for your laptop, vinyls, headphones, hard […]

It’s always hard to tell what’s real in these wacky interwebs, but this marketing ploy by Argentinian beer company Andes sure seems to be legit. Not only legit, but really quite inventive. In this think-inside-the-box, free-social-media, scantily-clad-promotional-girls world of beer advertising you have to take your hats of to Andes if they really pulled this […]

Auténtico Tequila Alacrán is a new brand of tequila created by a small coterie of friends in Mexico City who promise to do it for the love of the motherland. Translated as “Authentic Scorpion Tequila”, this small batch spirit is 100% real white tequila with a clean, pure taste. Hoping to target “creative, independent people […]

In preparation for my evening arrival in Miami for the 2009 installment of Art Basel I prepared with all of the essentials including camera, pen, paper, computer, sunscreen and Advil. Basel is the tour de force of the Art world and I did not want to be trampled. The minute I stepped out of the […]

Let’s be honest, every man in America knows exactly what José Cuervo is for — lowering the standards of sorority girls everywhere. But with its Patron and Don Julio-targeting Reserva de la Familia line, Cuervo is putting an entirely new demographic in its crosshairs. First introduced in 1995 to celebrate José Cuervo’s 200 year anniversary, […]

It’s a busy upcoming two weeks for Lost In a Supermarket, as we’re sponsoring a couple LA Fashion Week parties (like the Victor Wilde show below) as well as the DRIOD 7 Year Anniversary Party this weekend (more on that later), then the BMI/dubFrequency/Lostinasupermarket showcase at CMJ in New York next weekend. Now that’s a […]

Well, it’s with great surprise and gratitude that we announce that the list for our Lost In a Supermarket Launch Party is now closed! The response was utterly amazing and beyond our expectations, which leads me to believe that the denizens of LA are: A) rich arbiters of well-appointed tastes B) appreciators of design, art, […]